How our AI Statistician Works

Meet StatGenius: Your Virtual Statistician

StatGenius is the first survey analysis platform that analyzes market research data better than a statistician can, but without user input. It’s as deep as SPSS, but it handles all of the math on its own, which means that you can use untrained personnel, without outsourcing or hiring. It also speeds up your turnaround time, because it will proactively scan your data set and report to you all of the insights at once. No more trial & error!

How does this work?

StatGenius allows the user to dump all of your data into it, and the AI will go through your variables like a statistician, and will tell you about the trends and relationships in the data set (but faster than a human can). Intelligent Reporting - Speeds an analyst through process of creating charts & tables; options help you avoid the need to run crosstabs at all

Dump and Insight - Simply upload your data, and StatGenius will walk you through the insights you should review

Discover patterns in your data (segmentation, hidden relationships, predictability) without manually running the mathematics. AI uses "judgment" to recommend variables, trends, and relationships that your users should be looking at

Create dashboards, benchmarks, and interactive reports that your clients will value

But how accurate is it?

StatGenius behaves and thinks just like a PhD - our AI analyzes your data and determines how best to employ the same statistical techniques your statistician would recommend. Using AI and brute force computation, it will proactively analyze your data and recommend to you the trends that you should investigate. This will substantially decrease the time spent on exploration (by at least 50%), decrease turnaround time for ad-hoc queries, and increase the breadth of insights your analysts find (because your analysts no longer have to probe for trends manually).

“There’s no way a computer can do everything a human does.”

We agree! A human operator will always be needed to understand the industry, frame insights that apply to your client, and throw out results that defy how the market works. Just like how that statistician you’ve hired needs to come back to you with questions about the industry, the insights being drawn, and you have to throw out some of their results.

What StatGenius replaces is the need for mathematical knowledge, and the trial & error work that a human statistician does. Just like how a calculator replaces the need for someone to learn long division; StatGenius replaces the need for a human operator to manually write R code, plug endless combinations into SPSS, or scroll through crosstabs in Excel. And it will probe your data deeper than a human can - using brute force techniques that only a computer is capable of.

Explore StatGenius - Live!

Watch as we answer these research questions:

How does this work?

StatGenius is trained with a complete library of statistical techniques, like ANOVA or Chi Square. When a researcher tells the AI the type of insight they need, StatGenius interprets their intent into insights - without the user dictating what technique to use, the mathematical parameters, or having to interpret p-values or error plots.

Provides Business Problem User Techniques Used Actual System-Generated Insight
Campaign Polling - Describe users who support a policy or candidate Segment Analysis and Contrast “‌Pro-Life appears to be evenly distributed across Geography. This means that there is no Geography that has more importance than any others, when Pro-Life is chosen.”
Customer Experience - Investigate customers who report low satisfaction Relationship Analysis “Consumers who reported below average Satisfaction tend to prefer Preferred Payment = Credit Card”
Investigate New Markets - Determine target audience for product / services Relationship Analysis ”Consumers who prefer Citrus tend to select Calories - mg between 5.0 and 15.3”
  • Step 1

    Import data, from file or platform

  • Step 2

    Our AI Statistician will analyze entire data set at once

  • Step 3

    Review list of insights, patterns, and unexpected results

The result is better, more complete analysis – with typical turnaround time in less than an hour.

Read more and decide.

Want to decide if StatGenius can analyze your project? Learn more about our survey analysis options.

Or, see live examples of how StatGenius crunches market research.